Putting Global Costs in Graphic PerspectiveIt’s about time … right?
Although it has taken a while for us to make this addition to our site, it was important to the strategy of our firm that we think about why we wanted a blog. There’s nothing startling here—we want to actively communicate what’s happening around our studio—but folks don’t always take the time to ask those kinds of questions.
“Why should we have a blog? Well, because EVERYONE has a blog! We’re being left behind! But why do we want one? Because it makes sense for us or because all the cool firms are blogging?”
It was a dumb question, plainly simple—but worth asking. There’s nothing wrong with dumb or obvious questions, in fact, we encourage them … sometimes they lead to illuminating answers.
I have a recurring issue with this in my program when we design communication plans and everyone throws in social media tactics because “it’s so hot right now.”
You’re not going to sell $6k pants to 50-year-old men through Twitter. If the client goal is to only be active within one community in a city, having a YouTube account is not going to help (especially if that community is full of empty nests).
All this is meant to congratulate your firm for using the blog strategically, rather than assuming a one-size-fits-all belief.
Comment by Valerie — March 15, 2010 @ 10:25 am
Thanks for the comment Valerie!
We find in our work that balancing what is truly needed and what is trendy can always be a hard track to follow. I would congratulate you on asking questions in your program and not blindly using a tactic that isn’t appropriate to the client.
Comment by Brock — March 17, 2010 @ 8:30 am