Comments on: We’ve added a blog! http://mfxpartners.com/2010/01/05/weve-added-a-blog/ Passionate Creative People Wed, 09 Mar 2011 21:19:21 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Brock http://mfxpartners.com/2010/01/05/weve-added-a-blog/#comment-132 Brock Wed, 17 Mar 2010 12:30:01 +0000 http://php.kennedydatasolutions.com/mfx/?p=120#comment-132 Thanks for the comment Valerie! We find in our work that balancing what is truly needed and what is trendy can always be a hard track to follow. I would congratulate you on asking questions in your program and not blindly using a tactic that isn't appropriate to the client. Thanks for the comment Valerie!

We find in our work that balancing what is truly needed and what is trendy can always be a hard track to follow. I would congratulate you on asking questions in your program and not blindly using a tactic that isn’t appropriate to the client.

]]> By: Valerie http://mfxpartners.com/2010/01/05/weve-added-a-blog/#comment-122 Valerie Mon, 15 Mar 2010 14:25:09 +0000 http://php.kennedydatasolutions.com/mfx/?p=120#comment-122 I have a recurring issue with this in my program when we design communication plans and everyone throws in social media tactics because "it's so hot right now." You're not going to sell $6k pants to 50-year-old men through Twitter. If the client goal is to only be active within one community in a city, having a YouTube account is not going to help (especially if that community is full of empty nests). All this is meant to congratulate your firm for using the blog strategically, rather than assuming a one-size-fits-all belief. I have a recurring issue with this in my program when we design communication plans and everyone throws in social media tactics because “it’s so hot right now.”

You’re not going to sell $6k pants to 50-year-old men through Twitter. If the client goal is to only be active within one community in a city, having a YouTube account is not going to help (especially if that community is full of empty nests).

All this is meant to congratulate your firm for using the blog strategically, rather than assuming a one-size-fits-all belief.

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