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  • Blogs
    • http://blog.marketo.com/ Marketo is not a company we’ve worked with but we receive their blog filled with tips on modern B2B marketing. It’s worth checking out.
    • http://www.funnelholic.com/ A blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
  • Books

The view outside our office window is constantly changing as workers develop a 1900 era factory complex into a new office and commercial complex. Called the Tannery, new tenants will include a variety of businesses, retail shops and a digital media incubator—the first of its kind in this area, the largest in Canada and possibly, North America.

One artifact that will survive the modernization is a historic, 90+ year old, octagonal brick smoke stack. This 25m high landmark is the last of its kind left standing in Kitchener-Waterloo.

Learning to be a lefty…

For the most part, I’m a pretty lucky person. I often claim to be a pretty co-coordinated person even at the worst of times. I would also like to say that both of these statements still hold true. Instead, I’m writing this post with my left hand because my luck and co-ordination both handed in their resignations at the same and left me with a broken elbow.

Rewind to last Friday afternoon. Mother Nature seemed to have a point to prove and it was that winter is not over! Maybe it’s that I refuse to accept winter as part of my reality or because I openly and regularly express my hatred for the season where the fates can hear. It may even be that I’m really not as graceful as I’d like to think, though the last time I took a major spill it was compared to Katharine Hepburn falling: something that doesn’t happen or if it does, would seem completely out of the ordinary. Regardless of the reason, walking back to the office from lunch was far more eventful than I would have liked. One minute, James and I were talking about the recoding process and then the next thing I knew, my feet were no longer on the ground. In fact they were the only bit of me that wasn’t. It took a moment to register that I just completely wiped out and in front of someone I had just recently met. As far as embarrassment goes, it was brief. I realized that I have no right to be embarrassed about falling, mainly because of how funny I seem to think it is when other people fall (as long as they aren’t actually injured of course). So I popped back onto my feet, convinced I was just fine; at worst I’d end up with an ugly bruise. Bruise indeed.

Fast-forward another ten hours and I’m staring at an x-ray of my arm and the ER doctor is telling me that my elbow is broken. Fantastic.

Luckily, when I was young I used to have a friend that was left-handed and I always thought it was fun to try to do things the way she did. I think I should have kept practicing though. While most things are not as hard as I thought, some other things are considerably harder. While I can still easily wrap a towel around my hair after a shower or use chop sticks with a decent level success, turns out brushing my teeth with my left hand is actually fairly difficult. I’m still learning though. With two weeks left, I plan on being fully ambidextrous by the time the cast comes off!

Too Many SKUs

Research In Motion works with a variety of resellers who resell both their products and their technical service packages. Each product or service has a unique SKU. For RIM products alone there are thousands of SKUs. These resellers also deal with all of RIM’s competitors, who have just as many or more SKUs. There were a few challenges:

• The resellers needed an easily searchable database of SKUs that they could access quickly while on sales calls.

• The information and SKUs were constantly being updated or revised.

• Once the resellers found the information, they were often unsure of which product or service to recommend and why.

RIM came to MFX asking for a physical printed book. After chatting with resellers themselves, examining the situation and determining the wants and needs of the resellers, we proposed an online solution that would be easily searchable and automatically updateable when the SKUs were changed/revised.
The result was Catalyst. This website, found within BlackBerry Universe, allows resellers to easily find SKUs with confidence that the information is up-to-date. It gives them tips on what that item includes and its selling features, as well as sell-up opportunities, and new product introduction highlights.
Once Catalyst was launched, RIM needed to ensure that the resellers knew that it was available to them, knew how to get there and how to use the tool most effectively. In order to peak their interests, we created a pdf tour which highlighted the key elements and features of the Catalyst site and how, as a reseller, the Catalyst site could help them to be most effective with their sales calls. This was sent out through email to all of the resellers.

Designing Unforgettable Events

For over 15 years, MFX Partners has worked with Hybrid Turkeys to create unforgettable events at the yearly US National Turkey Foundation Conference. Each year, MFX Partners develops a theme, invitations, gifts, decorations, signage and more. Hybrid’s Tom turkey caricature and event activities have become famous and much anticipated.  The 2010 Conference was held in San Antonio, Texas and the theme we created for Hybrid was “The Lone Star Saloon”. Year over year, we hear that the Hybrid event is the highlight of the NTF show for the turkey producers in attendance- the 2010 event held this February drew the biggest crowd ever.

IST Aligns Itself

Brand Challenge
Unite a highly fragmented workforce around the corporate brand values of IST.

Solution
We conducted an employee and management perception map exercise (using anonymous comment cards and three input sessions) to uncover how well people inside the organization understood and live their core values.

Our process revealed the organization had many positive activities in place that supported their values and the belief was strong that living their values was essential to the success of the business. We also revealed where there was room to improve.

A report of our findings and recommendations was prepared and presented to the management team. Specific actions were identified to better live the values of the organization and address key issues. We also developed a presentation for a company-wide town hall meeting led by the president of IST.

Results
Over 40% response to distributed comment cards, 80+% attendance at input sessions. A workforce that feels heard and better understands the five values of the organization and their contribution to making them real.

The organization is now implementing initiatives to better live their values including a new mentoring program, lunch ‘n learn sessions, adding computer stations for shop workers so they can participate in a ‘Above and Beyond’ peer recognition program related to living corporate values. To improve understanding of the company and brand for an ever-changing contract workforce we recommended creating an orientation video for new hires for more consistent introduction. The management team has also embarked on a specific training program to strengthen their ability to build trust and candour within the company.

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