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  • Blogs
    • http://blog.marketo.com/ Marketo is not a company we’ve worked with but we receive their blog filled with tips on modern B2B marketing. It’s worth checking out.
    • http://www.funnelholic.com/ A blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
  • Books

A high-profile, local art gallery is a fan of MFX Partners’ latest socially-focused, store-front graphic design project, dedicated to small business, not-for-profits and start-ups.

Design Changes, launched late last year, has been successful by delivering high quality design services, at published rates. Most of the work is produced on a project-by-project basis. Where it is more appropriate, long-term contracts/commitments can be arranged.

Scott Lee, Manager of Design Changes, worked with The Cambridge Art Gallery to develop a service agreement that meets their unique graphic needs. Several projects have already been delivered.

Show Business

By tailoring messages to suit the medium, our clients’ trade show participation has helped them to connect with prospects and show support for industry federations.

MFX Partners just delivered an attractive new portable booth for Aecon Industrial with messaging that is specifically targeted to attract the attention of decision makers in the nuclear power industry across Canada.

For Hybrid Turkeys, MFX Partners manages the bulk of the primary breeders’ trade show activity—from booth design, to maintenance, storage and set-up at major shows. These pictures show the most recent booth; designed, produced, shipped and installed within a 5-week schedule for participation at the MidWest Poultry Convention in Minnesota, March 16/18, 2010. MFX Partners has been supplying Hybrid with marketing communications creative and production services (including trade show support) for over 20 years.

Accelerating Software

A request for a paper-based employee awareness campaign inspired training software so unique, it’s earned a place at Canada’s most prestigious software incubator.

MFX Partners’ sister company, CoreCulture, specializes in employee awareness and training programs. Their software-based motivational solution for employees of a leading North American retailer has evolved into a training delivery system that promises to revolutionize training. Called Just In Time Training (JITT), the software not only delivers training, it is unique in its ability to dramatically improve knowledge retention and performance.

The acceptance of CoreCulture and JITT into the Accelerator Centre in Waterloo is a powerful endorsement for the potential of the software to change the way training is delivered updated and monitored. Satisfied customers, and over 50,000 regular users to date, would agree.

Venture4Change

While municipalities talk and the business community watches, Design Changes is doing something to support the financially challenged cultural community in the Waterloo Region.

Local small business, not-for-profits and start-ups have been quick to appreciate the determination of Design Changes to provide exceptional graphic services for their market at published, reasonable rates.

Recently, one of our socially-focused clients asked if we would donate our talents to help promote their fund raising gala. We did and the event, held last month, raised more money than any other gathering in the client’s 10-year history.

Design Changes, a project of MFX Partners, is also committed to contributing a minimum of $10,000 per year to worthy, socially-focused causes in the area. Further details are on the web site at designchanges.ca (click on ‘changers club’ to learn more).

Where Coffee Takes Us

Coffee is always great at Downtown Kitchener’s A Matter of Taste. And the people you might meet make the visit particularly interesting. Yvan and I met there last tonight to unwind and ended up talking to a guy who just won second prize in the prestigious, US based National Print Photographers Association (NPPA) 2010 photo contest. Fellow’s name is Ian Willms.

You can check out his work at www.ianwillms.com

I was particularly taken by the blog post on his site about a local ’street’ fellow, Martin Tarback (photo above of Martin taken by Ian), and the efforts by Ian and one of his friends to create a unique ‘memorial’ to Martin (who died in 2009).

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