Are you a business that’s just started your own blog? Well, lucky for you I attended the Search Engine Strategies (SES) Conference in Toronto, Ontario this past Friday and do I have a whole lot of tips and tricks to share with you!
So today, I thought I’d share a few quick and easy questions that will help you determine your target blog audience…Good luck and happy blogging!
1) Who are you writing this blog for?
2) Will your readers understand the technicalities of your business?
3) Will they understand the jargon used in your industry?
4) Are your readers more likely to identify with the features or the benefits of your products or services?
These four simple questions will help you create an effective blog strategy that will resonate with readers—and hopefully start some conversation around your industry, business, products or services.