The Six Degrees of Twitter Connection

If you’re a movie buff, you’ve likely played the game ‘Six Degrees of Kevin Bacon’?

Well, according to the New York Times, Twitter mimics this connection digitally, putting a 97.91% of users within six degrees of connection to one another.

This data was studied and recorded by social media consulting firm, Sysomos, who also found that Twitter users are even more closely connected then their Facebook counterparts. For instance, on Facebook it takes users 5.73 visits to friends of friends to find their own familiar connections; whereas with Twitter, the degree of connection is closer at 3.32 visits.

What does this mean for marketers? It means that Twitter’s high-connection rate is an ideal platform for us to reach and connect with a variety of global users very easily.