The IDEO Shopping Cart ProjectAs if he wasn’t already good looking enough, skilled enough, or romantic enough…now he’s a genius at viral marketing too!
It’s official, the Old Spice Man is sending out personalized messages to Tweeters with a lot of followers—and I’m not talking a short retweet; I’m talking a full-length, personalized video that talks directly to them!
Well not exactly to you, but to well-known folks with a lot of followers—like Digg founder Kevin Rose, Olympic skater Apolo Ohno, actresses Alyssa Milano and Justine Bateman, and super-techy site Gizmodo. The familiar, well muscled spokesperson is addressing even less famous folks on Twitter by name (i.e., the personalize message to Gabe) via more than 100 personalized YouTube videos.
Check out Old Spice Man’s YouTube message to Kevin Rose, after Rose posted a Tweet that he was sick. Its hilarious and social media doesn’t get more personalized than this.
Do you know why he’s doing this? Because these folks have a ton of followers, which equates to tons of social networking power. They will retweet the videos and spread them virally amongst their huge social media networks.
It’s viral marketing at its best—strong, sexy, smart, and maybe even on a horse!
