The 360-Degree Ideation SpaceMFX Partners recently helped our friends at Aecon, Canada’s largest public construction and infrastructure development company, design the concepts, key messaging and overall look and feel around their recent internal IT solution rebrand, which launched on June 24, 2010. This new branding—included a new solution name, tagline and logo design:
IT Gateway: Connecting People with Solutions
This replaces the former Aecon IT ‘Helpstar’ solution and represents a large internal project for Aecon, who came to the decision to rebrand after gathering internal feedback about the IT department. Even though the perceptions were generally positive, Aecon decided to use this as an opportunity to promote what IT does at the company—highlighting the single, easy-to-use IT Service Desk; improved IT staff training and access; the new transparent reporting process for all requests; and promoting the fact that the IT department can be a strategic partner if brought into the project process early on.
