Here’s some news you can really take to Hart!
MFX Partners Creative Director, Brock Hart, recently spoke at Communitech—a local organization driving the growth and success of Waterloo Region’s technology sector through leadership, connections and promotion—about Social Media Marketing Strategy for B2B (business to business) as part of Communitech’s Business Development and Senior Sales peer-to-peer series, which are scheduled on the very first Wednesday of every month.
In his talk, Brock spoke about the important steps to take and the tools to use before diving into social media implementation. “Do your homework before diving in—you’ll only drown in the massive social media ocean,” he said, along with his other recommended steps:
1. Listen: Locate your customers—where are they and what are they talking about?
2. Look: Seek out small and focused industry forums/groups and find out what topics are top of mind. Where does your consumer spend time online?
3. Know: What are your brand strengths? Pinpoint your social media business objectives. What social media tools will you use?
4. Plan: Ask yourself what product or brand do you want to push?
Here’s an important final message from Brock: “Your customers might not be online right now, but they will be. So if you don’t have a social media strategy, you may want to get started before you are left behind.”
For the full low down on Brock’s talk, please check out Wanda Eby’s post on the Communitech blog. And don’t forget to attend the next Communitech’s Business Development and Senior Sales Peer-to-Peer talk.