• Resources

  • Sometimes you have to step outside your world and engage with things you find interesting to find great ideas. Here's some of ours.

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  • Blogs
    • http://blog.marketo.com/ Marketo is not a company we’ve worked with but we receive their blog filled with tips on modern B2B marketing. It’s worth checking out.
    • http://www.funnelholic.com/ A blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
  • Books

Have you ever wondered how the world’s costs would stand on a graphic scale?

Well do I have a Friday treat in store for you!

I came across this short YouTube video this morning and, I don’t have to tell you, it really puts global cost in perspective. This one-minute video showcase, and in some cases contrasts, impacting global costs—including the Iraq War, Google’s market value, how much is spent on video games and illegal drugs annually, how much it would cost to save the Amazon Rainforest, eradicate AIDS and national debt in the UK, and even lists revenues of corporate giants like Bill Gates, Tesco and OPEC even comparing OPEC’s revenue in 2009 compared their miniscule climate change fund. And all of this is done on a stunning graphic level set to music.

So check out ‘Information is Beautiful’ and yes I know it’s promoting a book (by the same name) from David McCandless, but I think its bigger impact is the beautiful visualization of such a profound message. It really does put things into perspective before a long weekend. Enjoy!

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