Sure, many cities deserve kudos just for having a reliable transit system that people use, but Warsaw metro system, in Poland, will be leaps and bounds upon the rest in 2012, when they introduce their Inspiro subway cars.

The new cars were designed by Siemens and BMW, and boast a number of user-friendly and environmentally-sensitive benefits, including:

1. Spacious interiors

2. Extra-wide entrances for accommodating heavy passenger flow

3. Large electronic displays for system maps

4. Soothing lighting

5. Lit handholds shaped like tree branches

6. Carriages are made from almost 98% recyclable parts

Plus, each car is made primarily form aluminum, a “weight-optimized” chassis, which is significantly lighter than the average train car, which reduces each car’s energy consumption.

Design Thinking Applied to Maps Solves a Common Frustration

You might recall my post on The World in Words a few weeks back. It doesn’t strike me as odd that maps have been coming up a lot lately as an issue. I mean how many times have you struggled with a map? You either end up making yourself look helpless and touristy in strange places or you endanger yourself on the road, as you were wrestle with a city map to figure out where in the heck you are.

Well, common map frustrations have been solved when design thinking was applied to a traditional product to solve a common problem. With the map2™, a “zoomable” printed map, the unnecessary unfolding and fighting with large city maps is taken out of the equation entirely.

Take a look at this quick video demo to see how map2 lets you simply zoom in any city area by unfolding a single map portion—to reveal a smaller scale map of that area, enlarged for a more detailed view and navigation.

Jane VS The Remote

I often take my nimble fingers for granted as a 30-something. However, much of our elderly population isn’t so lucky, having difficulties with every day items—such as computers, calculators, and in Jane’s case, television remote controls.

So RCA product design grad, Tom Stables, stood up for the elderly and used his research and design thinking skills to make their lives easier. His research project studied the interaction between seniors and everyday household products. I mean, up until this solution, poor Jane had never watched a DVD because she was too frustrated with operating the small, difficult buttons on her television remote control.

Stables studied elederly interaction with every day houshold items and created an overlay for the face of remote controls to make them easier for seniors, like Jane, to operate.

Check out the video, Jane VS The Remote. Jane’s smile is proof that a little research and design thinking is all worth it!

Paper Art: Putting Design Under the Knife

The Museum of Art and Design in New York is renowned for its provocative and inspiring exhibits.

Well, because I like to treat readers to a visual spectacular on Fridays, I thought I’d share the images from this stunning show, entitled, “Slash: Paper Under the Knife”, which closed this past April.

The show is completely focused on paper, and features a dozen installations from 50 contemporary artists made especially for the show, including my favorite from Béatrice Coron called WaterCity (that’s it above).

The show’s focus is paper as a medium. Check out how the artists have designed and manipulated paper—by cutting, tearing, burning, or shredding. You can see more images from the exhibit on FastCompany.com.

The Poppy: Lest We Forget its Deeper Meaning

The poppy—the red flower with the black centre—worn on November 11 as a sign of respect and remembrance of our fallen troops and those who fought for our freedom.

The poppy came about as a symbol after it was featured in

Canadian soldier John McCrae’s poem, In Flanders Fields. McCrae wrote the poem in 1915 after the death of a fellow soldier in the First World War, and he wrote about the red poppy because it grew prevalent in the fields and cemeteries around France and Belgium where soldiers were laid to rest.

On July 5, 1921, the red poppy was officially adopted as the “Flower of Remembrance” by The Royal Canadian Legion. In 1922 lapel poppies were made and sold as a symbol to honor and remember war veterans—worn on the left and closest to the heart. The sales from poppies were meant to provide disabled veterans with an income, but since have been taken over by the Legion who has them manufactured by a private firm.

Today, on this remembrance day, as I look around the MFX Partners offices, I see many of my colleagues wearing traditional red lapel poppies as symbols of their respect and remembrance. However, as a person who works in an industry immersed in the design of logos, symbols and the meanings behind those, I have to question why the symbol of the poppy has suffered so much anger and controversy—just this week!

Here’s what’s been going on…

In 1933 the Co-operative Women’s Guild introduced their White Peace Poppy to symbolize hope for the end of wars. Understandably, various anti-war groups and activists embraced the white poppy. Just this past week, Island Peace Committee from Charlottetown, PEI is facing a potential lawsuit from the Royal Canadian Legion for distributing the white poppies at a local farmer’s market.

Purple poppies surfaced, just yesterday, as a symbol to commemorate animals used as messengers, scouts, rescuers, and those lost in battle by Animal Aid. However, the group has made it very clear that purple poppies should be worn alongside the traditional red poppy.

On November 8, just three days ago, students from the Nova Scotia College of Art and Design put their new and “improved” red poppy on display. This poppy, although very similar to the traditional poppy, is made with paper that contains seeds so it can be planted in a garden after Remembrance Day as a living symbol of respect. And perhaps a little bit of design thinking in the works, this poppy solved the slipping straight pin issue—it has a pin with a back that won’t fall. The students’ poppy is not for sale, and they’ve made it very clear that their only goal was to redesign the poppy in a respectful way.

You can read more about poppy controversy at Global TV.

Today, as you reflect and remember on how lucky we truly are to be Canadian, lest you forget that a poppy worn on a left lapel or drawn by an elementary school student or grown in a garden is a symbol of respect. Remember the deeper meaning, regardless of the color, and be thankful that we have the right to choose.

The World in Words

Have you ever thought about the world in words? What words would you use to describe it?

Well, German artist, Dirk Schächter, got down and literal with geography meets typography when his experiment to meld type and geography turned into The World in Words—a colorful, beautiful rendition of a typographic map.

Check out the artist’s design above and how he used Helvetica Neue font, carefully positioning each letter, to achieve the real likeness of a bona fide, conventional world map.

Check out more pictures and read the full story on The World in Words.

The Billboard that Advertises Absolutely Nothing!

Imagine…driving down the highway, fiddling with the radio just a little, and glancing up to see a billboard that’s advertising NOTHING!

Well the US federal government has made the art of advertising nothing a reality. They’ve funded a provocative new sculpture called Non-Sign II—and it’s essentially a large billboard advertising empty space. Non-Sign II was erected in Blaine, Washington at the U.S.-Canada border crossing near Vancouver, BC. Check it out for yourself; I’ve included a picture up above.

So instead of your usual glimpse of double bacon burgers, real estate agents, coffee, and car tires, Non-Sign II gives passersby a glimpse of a stainless steel rod frame surrounding clean air.

Non-Sign II is the brainchild of the Seattle art and architectural firm Lead Pencil Studio.

The studio’s Daniel Mihalyo says that Non-Sign II…”[Borrows] the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.”

Wow, now that’s a powerful social comment on advertising. Check out more pictures of the art installation on the Co.Design website.

How Do You Reward Your Social Consumers?

We’re definitely seeing a trend where brands are becoming more invested and social with their consumers. There is no doubt that a brand needs to forge emotional connections with customers in order to cultivate tribes, community development, loyalty, support and advocacy.

Think about it! Every time someone Tweets, Retweets, Likes, Tags, Checks-in or Shares information concerning your brand, your social reputation improves. However, brands are learning an important lesson: that social consumers expect to be (and justly so) rewarded for their support.

This is how a few of the more popular brands are rewarding customers:

1. American Express’ Social Currency encourages interaction through a free iPhone app. Social Currency is based on the Foursquare platform, letting users keep a wish list, share photos of purchases, comment on friends activities—while syndicating all of this social content to Foursquare and Twitter.

2. The Gaps’ BlackMagic Event gave Facebook and Twitter users 25%. Plus, the first 50 people who showed up at each Gap store location were gifted a free pair of jeans.

3. Researchers from the University of Minnesota asked the critical social question, “Why are brands like Victoria Secret, Cartier, Harley-Davidson, and Nike so well-liked by consumers?” They found out when they gave a group of women shoppers bags to carry around a local mall for an hour. The trick—half of the women were given pink Victoria’s Secret bags; while the other half were given pink shopping bags with no brand association. The results of the study revealed that the women who carried Victoria’s Secret shopping bags felt more feminine, glamorous, and sexy; while those carrying the plain pink shopping bags felt apathetic.

Read the full article, The Dawn of the Social Consumer, on the Fast Company website.

Marc Rosen on Finding Inspiration in Everyday Life

It’s Friday! And on Friday’s (if you’ve been following my blog posts) you’ll notice that I like to treat myself and readers to a little guilty pleasure—design related—but what I like to think of as delicious, inspiring, sexy, and jaw-dropping visual treats.

Well my appetite was certainly satiated during my hunt for a Friday delicacy when I found this video from award-winning cosmetics designer and celebrity of the fragrance world, Marc Rosen, who’s designed his iconic perfume bottles to look like the most elegant and intricate pieces of jewelry, handbags and even architecture.

Rosen talks about taking his inspiration from everyday life, saying, “I find my inspiration everywhere. I can look at a lamp and think, ‘Oh, my God, that will be a great perfume bottle.’ I can look up at a skyscraper and think, ‘My God that would be a fantastic lipstick case…If you’re a designer your antennae are open to everything like radar for ideas and you don’t even realize something’s affecting you.”

Rosen believes that designers should get out and experience the world, and he designs with the knowledge that experiencing life’s luxuries—fashion, furniture, food, art, wine, travel and even indulging in the past—can make you a better designer. Just check out his video on Finding Inspiration, where he talks about designing a perfume bottle for Ellen Tracy based on a handbag his mother had owned when he was 12-years old.

With Good Design, Less is More!

There has been ongoing discussion around the MFX Partners offices about the idea that “less is more”. So it was pure luck that I found this video footage from a traveling exhibition, also aptly entitled, “Less and More”, that celebrates the work of renowned industrial product designer Dieter Rams.

The video was captured during a stop at the Design Museum London, England, where the museum’s Director, Deyan Sudjic, and Public Program Director, Michael Czerwinski, both discuss what they feel makes Rams’ simple designs from the 1950s and 1960s so influential—even today! And they even speak about Ram’s 10 Principals of “good design”:

Good design:

1. is innovative

2. makes a product useful

3. is aesthetic

4. makes a product understandable

5. is unobtrusive

6. is honest

7. is long-lasting

8. is thorough down to the last detail

9. is environmentally friendly

10. is as little design as possible

…and how these fundamentals are still strictly maintained and defended by designers in 2010.

The exhibit, Less is More, has traveled to Osaka Japan, Fuchu Tokyo, London England and Frankfurt, Germany.

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