• Resources

  • Sometimes you have to step outside your world and engage with things you find interesting to find great ideas. Here's some of ours.

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  • Blogs
    • http://blog.marketo.com/ Marketo is not a company we’ve worked with but we receive their blog filled with tips on modern B2B marketing. It’s worth checking out.
    • http://www.funnelholic.com/ A blog for those of us who live and work at the top end of the b2b funnel: Demand Generation, Lead Generation, Online Media, B2B Sales and Marketing, Marketing Automation, DRIP, Lead Nurturing, and Fun.
  • Books

A high-profile, local art gallery is a fan of MFX Partners’ latest socially-focused, store-front graphic design project, dedicated to small business, not-for-profits and start-ups.

Design Changes, launched late last year, has been successful by delivering high quality design services, at published rates. Most of the work is produced on a project-by-project basis. Where it is more appropriate, long-term contracts/commitments can be arranged.

Scott Lee, Manager of Design Changes, worked with The Cambridge Art Gallery to develop a service agreement that meets their unique graphic needs. Several projects have already been delivered.

Venture4Change

While municipalities talk and the business community watches, Design Changes is doing something to support the financially challenged cultural community in the Waterloo Region.

Local small business, not-for-profits and start-ups have been quick to appreciate the determination of Design Changes to provide exceptional graphic services for their market at published, reasonable rates.

Recently, one of our socially-focused clients asked if we would donate our talents to help promote their fund raising gala. We did and the event, held last month, raised more money than any other gathering in the client’s 10-year history.

Design Changes, a project of MFX Partners, is also committed to contributing a minimum of $10,000 per year to worthy, socially-focused causes in the area. Further details are on the web site at designchanges.ca (click on ‘changers club’ to learn more).

Where Coffee Takes Us

Coffee is always great at Downtown Kitchener’s A Matter of Taste. And the people you might meet make the visit particularly interesting. Yvan and I met there last tonight to unwind and ended up talking to a guy who just won second prize in the prestigious, US based National Print Photographers Association (NPPA) 2010 photo contest. Fellow’s name is Ian Willms.

You can check out his work at www.ianwillms.com

I was particularly taken by the blog post on his site about a local ’street’ fellow, Martin Tarback (photo above of Martin taken by Ian), and the efforts by Ian and one of his friends to create a unique ‘memorial’ to Martin (who died in 2009).

Designing Community

I run an event in Kitchener-Waterloo called CultureCamp. It’s part of a group of projects focused on our community and something that MFX has begun to support with two Social Design Interns. The larger project related to CultureCamp is the social network supporting the events during the in-between time. So far we’ve done three (3) CultureCamps and the reviews have been very positive.

So what’s CultureCamp?

CultureCamp is a user-generated “unconference”—an open, creative, participatory workshop-event, whose content is provided by participants related to an emerging understanding of culture.

CultureCamp will invite participants from the community to come share their ideas about our city.

Anyone can present a session or host a discussion around a topic of interest. Session order is decided at the event and generated by participants.

So what happened at the event? Well, this for one—a crowd-sourced zine made by participants at the day.

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