The view outside our office window is constantly changing as workers develop a 1900
era factory complex into a new office and commercial complex. Called the Tannery, new tenants will include a variety of businesses, retail shops and a digital media incubator—
the first of its kind in this area, the largest in Canada and possibly, North America.

One artifact that will survive the modernization is a historic, 90+ year old, octagonal
brick smoke stack. This 25m high landmark is the last of its kind left standing in
Kitchener-Waterloo.

Learning to be a lefty…

For the most part, I’m a pretty lucky person. I often claim to be a pretty co-coordinated person even at the worst of times. I would also like to say that both of these statements still hold true. Instead, I’m writing this post with my left hand because my luck and co-ordination both handed in their resignations at the same and left me with a broken elbow.

Rewind to last Friday afternoon. Mother Nature seemed to have a point to prove and it was that winter is not over! Maybe it’s that I refuse to accept winter as part of my reality or because I openly and regularly express my hatred for the season where the fates can hear. It may even be that I’m really not as graceful as I’d like to think, though the last time I took a major spill it was compared to Katharine Hepburn falling: something that doesn’t happen or if it does, would seem completely out of the ordinary. Regardless of the reason, walking back to the office from lunch was far more eventful than I would have liked. One minute, James and I were talking about the recoding process and then the next thing I knew, my feet were no longer on the ground. In fact they were the only bit of me that wasn’t. It took a moment to register that I just completely wiped out and in front of someone I had just recently met. As far as embarrassment goes, it was brief. I realized that I have no right to be embarrassed about falling, mainly because of how funny I seem to think it is when other people fall (as long as they aren’t actually injured of course). So I popped back onto my feet, convinced I was just fine; at worst I’d end up with an ugly bruise. Bruise indeed.

Fast-forward another ten hours and I’m staring at an x-ray of my arm and the ER doctor is telling me that my elbow is broken. Fantastic.

Luckily, when I was young I used to have a friend that was left-handed and I always thought it was fun to try to do things the way she did. I think I should have kept practicing though. While most things are not as hard as I thought, some other things are considerably harder. While I can still easily wrap a towel around my hair after a shower or use chop sticks with a decent level success, turns out brushing my teeth with my left hand is actually fairly difficult. I’m still learning though. With two weeks left, I plan on being fully ambidextrous by the time the cast comes off!

Too Many SKUs

Research In Motion works with a variety of resellers who resell both their products and their technical service packages. Each product or service has a unique SKU. For RIM products alone there are thousands of SKUs. These resellers also deal with all of RIM’s competitors, who have just as many or more SKUs. There were a few challenges:

• The resellers needed an easily searchable database of SKUs that they could access quickly while on sales calls.

• The information and SKUs were constantly being updated or revised.

• Once the resellers found the information, they were often unsure of which product or service to recommend and why.

RIM came to MFX asking for a physical printed book. After chatting with resellers themselves, examining the situation and determining the wants and needs of the resellers, we proposed an online solution that would be easily searchable and automatically updateable when the SKUs were changed/revised.
The result was Catalyst. This website, found within BlackBerry Universe, allows resellers to easily find SKUs with confidence that the information is up-to-date. It gives them tips on what that item includes and its selling features, as well as sell-up opportunities, and new product introduction highlights.
Once Catalyst was launched, RIM needed to ensure that the resellers knew that it was available to them, knew how to get there and how to use the tool most effectively. In order to peak their interests, we created a pdf tour which highlighted the key elements and features of the Catalyst site and how, as a reseller, the Catalyst site could help them to be most effective with their sales calls. This was sent out through email to all of the resellers.

Designing Unforgettable Events

For over 15 years, MFX Partners has worked with Hybrid Turkeys to create unforgettable events at the yearly US National Turkey Foundation Conference. Each year, MFX Partners develops a theme, invitations, gifts, decorations, signage and more. Hybrid’s Tom turkey caricature and event activities have become famous and much anticipated.  The 2010 Conference was held in San Antonio, Texas and the theme we created for Hybrid was “The Lone Star Saloon”. Year over year, we hear that the Hybrid event is the highlight of the NTF show for the turkey producers in attendance- the 2010 event held this February drew the biggest crowd ever.

IST Aligns Itself

Brand Challenge
Unite a highly fragmented workforce around the corporate brand values of IST.

Solution
We conducted an employee and management perception map exercise (using anonymous comment cards and three input sessions) to uncover how well people inside the organization understood and live their core values.

Our process revealed the organization had many positive activities in place that supported their values and the belief was strong that living their values was essential to the success of the business. We also revealed where there was room to improve.

A report of our findings and recommendations was prepared and presented to the management team. Specific actions were identified to better live the values of the organization and address key issues. We also developed a presentation for a company-wide town hall meeting led by the president of IST.

Results
Over 40% response to distributed comment cards, 80+% attendance at input sessions. A workforce that feels heard and better understands the five values of the organization and their contribution to making them real.

The organization is now implementing initiatives to better live their values including a new mentoring program, lunch ‘n learn sessions, adding computer stations for shop workers so they can participate in a ‘Above and Beyond’ peer recognition program related to living corporate values. To improve understanding of the company and brand for an ever-changing contract workforce we recommended creating an orientation video for new hires for more consistent introduction. The management team has also embarked on a specific training program to strengthen their ability to build trust and candour within the company.

Branding a Greener Future

Brand Challenge
Develop a company name, with brand image and messaging that gets the attention and interest of cement, steel manufacturing and primary industry CEOs who are driving their companies to be more environmentally friendly.

Solution
The choice of company name ‘Found Energy’ reflects the capability of the company to capture wasted heat and convert it to power that reduces carbon foot-prints. While ‘competitive’ initiatives are product feature selling, Found Energy marketing materials speak directly to the motivations of the target audience—better corporate citizenship.

Results
Positive feedback at the highest levels of the target organizations. Found Energy is being noticed and gaining audiences with decision-makers.

Hi! I’m Delaney.

Hello! I’m Delaney Swanson and I will be interning at MFX Partners for the next three months. I am in my second year at the University of Waterloo working to complete a Bachelor of Knowledge Integration. This is a new program that promotes problem solving through the use of interdisciplinary know-how, critical thinking and design. I am also looking to concurrently earn a three-year Bachelor of Fine Arts. I’m not sure what I want to do in the future, but I know that I enjoy my studies and my hope is that they will lead me to doing work that I enjoy as well. I am really excited that at MFX I get the opportunity to be doing work surrounding the things I like to study.

Outside of my studies I am a big fan of coffee, sports (though I’m not all that good at them), yoga, hiking, reading, and general adventurous shenanigans. I love meeting cool and interesting people and experiencing and learning about new things. I have particular interest in learning about where food comes from, and have particular interest in learning about the system of coffee production, which I plan to study for my thesis project in fourth year. I already love the atmosphere here in the office and I know that this will be a fun and challenging three months.

Introducing Joan

Hi! My name is Joan, I’m one of the new Social Design Interns at MFX Partners. I’m a student at the University of Waterloo studying Systems Design Engineering and Knowledge Integration. I love spaces without ceilings. I find duct work, plumbing and other building mechanicals fascinating. I also need to remind myself not to look directly into light fixtures.

I believe people can do incredible things. I never want to own a car. I think the Kitchener Waterloo Symphony is amazing. I’m currently reading: “Here Comes Everybody” by Clay Shirky; “Cradle to Cradle” by William McDonough and Michael Braungart; and a ridiculous number of historical romances. I’m also waiting for the release of “Conspiracy of Kings” by Megan Whalen Turner. I’m following the anime series “Nodame Cantabile” and “Full Metal Alchemist” and reading the manga “Skip Beat.” I collect library cards. When I have time I figure skate, paint, write short stories, and join community music groups.

I also write a lot of sentences that begin with the word “I”.

Day one, Post one

First day was Monday and here’s my first blog entry …

My name is Rachel Morris and I am currently a student in the Graphic Design program at Conestoga College. Now in my final year of school, I’m starting to explore my options and try to figure out where to go from here; what better way to start than by dipping a toe in the waters of the design world at MFX Partners. So far so excellent and I’m excited for the days and learning experiences to come!

Designing Community

I run an event in Kitchener-Waterloo called CultureCamp. It’s part of a group of projects focused on our community and something that MFX has begun to support with two Social Design Interns. The larger project related to CultureCamp is the social network supporting the events during the in-between time. So far we’ve done 3 CultureCamp’s and the reviews have been very positive.

So what’s CultureCamp?

CultureCamp is a user-generated “unconference”—an open, creative, participatory workshop-event, whose content is provided by participants related to an emerging understanding of culture.

CultureCamp will invite participants from the community to come share their ideas about our city.

Anyone can present a session or host a discussion around a topic of interest. Session order is decided at the event and generated by participants.

So what happened at the event? Well, this for one—a crowd-sourced zine made by participants at the day.

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