Well the Washington Post has revealed the 10 biggest social networking mistakes that businesses make—one of them being signing up and then tossing the task of social media to the lowest or most inexperienced staff, like an intern.

This is a very familiar social media mistake and I have seen it happen over and over again. In fact, I’ve worked for more than one large high-tech corporation in the past who left their social media success in the hands of paid summer interns or net unsavvy junior staffers.

Why is this a BIG mistake?

Take it from Debbie Weil, a local corporate social media consultant, who says that a proper social media strategy “requires someone who is not only communication savvy, but comfortable with exposure to the public”.  So an entry level employee with no blogging or search engine optimization exposure just don’t cut it. Social media needs a personal touch that someone with a blogging background needs to take the reigns on or at least research before diving in.

Are you guilty of leaving your social media to an intern? Well you’d better read the article.

It seems that Chris, someone who blogs daily and is pretty darn successful at it (he has 50K daily readers subscribe to his RSS blog feed), favors the side of blog post frequency. However, he also claims that he thinks of way more valuable and relevant ideas to write about than he has time for…kudos Chris!

So check out Chris Brogan’s formula for blogging…it’s definitely worth reading if you’re considering starting a blog.