Brand Challenge
Unite a highly fragmented workforce around the corporate brand values of IST.

Solution
We conducted an employee and management perception map exercise (using anonymous comment cards and three input sessions) to uncover how well people inside the organization understood and live their core values.

Our process revealed the organization had many positive activities in place that supported their values and the belief was strong that living their values was essential to the success of the business. We also revealed where there was room to improve.

A report of our findings and recommendations was prepared and presented to the management team. Specific actions were identified to better live the values of the organization and address key issues. We also developed a presentation for a company-wide town hall meeting led by the president of IST.

Results
Over 40% response to distributed comment cards, 80+% attendance at input sessions. A workforce that feels heard and better understands the five values of the organization and their contribution to making them real.

The organization is now implementing initiatives to better live their values including a new mentoring program, lunch ‘n learn sessions, adding computer stations for shop workers so they can participate in a ‘Above and Beyond’ peer recognition program related to living corporate values. To improve understanding of the company and brand for an ever-changing contract workforce we recommended creating an orientation video for new hires for more consistent introduction. The management team has also embarked on a specific training program to strengthen their ability to build trust and candour within the company.