Brand Challenge
Develop a company name, with brand image and messaging that gets the attention and interest of cement, steel manufacturing and primary industry CEOs who are driving their companies to be more environmentally friendly.

Solution
The choice of company name ‘Found Energy’ reflects the capability of the company to capture wasted heat and convert it to power that reduces carbon foot-prints. While ‘competitive’ initiatives are product feature selling, Found Energy marketing materials speak directly to the motivations of the target audience—better corporate citizenship.

Results
Positive feedback at the highest levels of the target organizations. Found Energy is being noticed and gaining audiences with decision-makers.