I like to leave it to the experts when it comes to the age-old dilemma “How much does blog post frequency play into SEO page rank?”

This is an on-going debate in SEO circles putting quality content posts versus the frequency of blog post updates. Which matters more?

What does Google Webmaster Central have to say (I told you I was bringing in the big guns for this one)?

Search engines love quality content—helpful kernels of content that are useful to people. Unique angles on a story are always great because it attracts more people.

But…

For organic visitors (e.g., people visiting your site on their own accord)—frequency is vital. Think about it, if you continue to show up to a blog and there’s no new post since last month, you might think the user has abandoned it and never come back. This is a great tactic if you want a lot of users.

So I think we can agree that a nice mix is valuable, depending on your goals for your blog. Check out the whole YouTube video from Google Webmater Central.