Today, as promised, I’m featuring another of my favorite brand messages from eHarmony.

2. eHarmony – The one that gets you married (I’ve defined this key message from the eHarmony website)

While I’ve never used their services, the eHarmony brand marries (pun intended!) two key principles. The first reflects what I discussed in a former post on Brand Essence, which is another way of saying “What business are you REALLY in?”. And eHarmony is in the marriage business, which differentiates them from most other dating sites which don’t go as far as promising they will help you find true love.

The second principle is having credible, convincing brand proof. eHarmony backs up their promise to get you married with compelling testimonials and a one-of-a-kind ‘Compatibility Matching System’ that includes 29 keys areas of compatibility. Their tangible process/system builds solid trust in their brand.

What do you think of eHarmony’s brand message? Is it love at first sight for you?

Stay tuned tomorrow, I’ll share my third and last favorite brand message. But in the meantime, I’d love to hear about the branding that impacts you the most.

The reality is that you only do ONE thing at a time. In my experience it’s more productive to focus on ONE thing and just get it done than jump around from item to item. The sense of accomplishment is energizing. Projects that drag on lose their energy.

Choose ONE project that is hanging over your head right now and commit to getting it done in ONE day, week or a month. Set a date and drive hard for it.  You can thank me later. When the weight lifts off your shoulders those other 100 projects just seem to get done at a faster rate.

I’ve also found that when we approach new clients we are better off focusing on solving ONE burning problem for them and proving ourselves than trying to bite off too much from the start. ONE win at a time is a mantra to keep in mind if you feel overwhelmed by your to do list or you are approaching a new client. It’s worked for me. I know it can work for you too.

We are here to help, so please share with us the ONE thing you could be supported on right now. What would it be?

Imagine if that ONE thing was taken care of. What would that do for you? How would that make your job easier, more rewarding or more successful?

As far as I’m concerned there is only ONE design and innovation firm around that you should contact to address your biggest challenges…but I’m a bit biased.