MFX Partners & Design Changes Announce the Promotion of Lesley Richardson

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posted by Anna Fleet on June 17th, 2010

MFX Partners is thrilled to announce the promotion of Lesley Richardson to Intermediate Designer at MFX Partners and Lead of Design for Design Changes, a studio of MFX Partners.

Les will begin working in the Design Changes studio as the main point of contact, serving the design needs of small and non-profit sectors of Kitchener-Waterloo (and surrounding communities). Les will work alongside fellow designer Scott Lee in the studio, and report to Creative Director, Brock Hart, with added support from Alison De Muy, MFX Director of Client Partnerships.

Les has been with MFX Partners for 1-1/2 years, applying her clean and creative design talents to help customers solve their visual communication problems. Lesley is a graduate of the award-winning design program at Conestoga College, where she took home silver at the ADCC (Advertising and

Design Club of Canada) student competition. Since graduating, Les has enjoyed a diverse range of design experience—from trade show display development and advertising in Toronto, to being an integral part of the design department at one of Canada’s highest-ranking universities.

Congratulations Les from the team at MFX Partners and Design Changes!

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MFX Partners Promotes James Bisch to Senior Designer

posted by Anna Fleet on June 17th, 2010

MFX Partners is delighted to announce the promotion of James Bisch to
Senior Designer. James will take a formal lead role, working closely
with Copywriter, Anna Fleet, to guide MFX’s creative team under the
Creative Direction of Brock Hart.

James has been with MFX Partners for the past 2-1/2 years. He has 5 years of agency-level experience creating visual communications for a wide range of B2B brand print and digital projects—from the conceptual stage, to refinement and final production.

James graduated with distinction in Graphic Design from Conestoga College, one of Canada’s premier polytechnic institutes. His work has earned recognition by RGD Ontario’s Design at Work 2008, “A juried exhibition of professional graphic design, demonstrating how design creates value for business.” And we recently learned that he will be showcased in RGD Ontario’s inaugural Provisional Showcase newsletter to be seen by thousands of RGD members, sponsors and subscribers. We are fortunate to have James as part of the team!

Many congratulations go out to James from the team at MFX Partners!

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MFX Partners’ Brock Hart on B2B Social Media Strategy

posted by Anna Fleet on June 15th, 2010

We don’t like to brag about ourselves here at MFX Partners, but in this case we have news that you can really take to “HART”. In all seriousness, our Creative Director, Brock Hart, recently spoke at Communitech about Social Media Marketing Strategy.

In his talk, Brock spoke about the important steps to take and the tools to use before diving into social media implementation. Check out Wanda Eby’s post on Brock’s talk and discover his tips for creating a powerful B2B strategy, and also what’s worked for him! Oh and don’t forget to attend the next Business Development and Senior Sales peer-to-peer talks at Communitech. They are scheduled on the first Wednesday of every month!

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Designing Social Change with the Good 50

posted by Anna Fleet on May 13th, 2010


Vote today and help MFX Partners win the DESIGN 21 Game Changers Challenge!

MFX Partners has developed The Good 50, a game that aims to improve lives and inspire new, positive behaviours.

If you haven’t paid a parking meter that was about to expire in the last year, given yourself a birthday gift just because, or are regularly rude to telemarketers—perhaps it’s time you got yourself a Good 50 deck.

Why? Because this game, among many others in the DESIGN 21 Game Challenge, aim to reacquaint us with positive behaviours. It shows us that it’s easy to live cleaner; treat others (including ourselves) with more respect; and it forces us to rethink our relationships with strangers in our community, our most cherished friends and family, and the world around us.

In order to meet the criteria of the DESIGN 21 Game Challenge, every Good 50 card in the deck will be printed on earth-friendly material and via responsible printing methods. And talk about earth-friendly—the game can be played online, where people from all over the world can share their experiences, photos, and their own Good 50 challenges. Plus, the Good 50 can be reused again and again by passing decks through friends. How’s that for viral networking?

The DESIGN 21 Game Challenge was open for public voting starting on May 13, 2010! So check out all the inspiring games, and of course, because the game is just so cool, vote for The Good 50 and help make MFX Partners this years’ game winner! You will need to sign up for an account in order to cast your vote, but hey, it all goes towards making the world a better place.

Again, you only have until May 20, 2010 at 1:59PM (EST) to cast your vote, so please visit http://www.design21sdn.com/competitions/26 and vote for the Good 50 today!

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