Why would you study design if you weren’t planning on becoming a designer? Well, if you were one of the 16 high school students in 11th grade at the School of Agriscience and Biotechnology at Bertie Early College High School it might be your best chance to make a difference in the impoverished rural area of North Carolina.

Bertie County is one of the poorest counties in the U.S., where 80 percent of students live in poverty, and your best chance of employment will be a low-skilled job in agriculture or biotechnology.

The 16 teenagers in grade 11 have committed to attending an experimental design course called Studio H (which stands for Humanity, Habitats, Health and Happiness) for three hours every day this coming school year. The once abandoned car body shop behind the school has been converted into a classroom, studio and workshop to house Studio H and it’s students. During the school year the students will be tasked with designing a community farmers’ market to sell locally gown produce.

Emily Pilloton, the founder of Studio H, recently moved to Bertie County from San Franciso—along with project architect, Matthew Miller—with the hopes that social and humanitarian design initiatives will in some way help the people living here. If Studio H is successful in Bertie County, Pilloton and Miller plan to introduce it to other poor rural schools.

Because of Bertie County’s poverty, “very few of these kids will become designers,” says Pilloton, “Lots of people in poor rural communities like this have no idea what design means…but we’ll be teaching the students design thinking, leadership skills, shop skills and citizenship. Hopefully they’ll think of design as a different way of thinking, seeing and tackling problems. If they go on to work in, say, agriculture, it’s a great way of understanding why they might plant in a different way.”

Read the full New York Times article about design thinking in Bertie County.

11 Companies You Should Follow on Twitter

Are you new to the challenge of engaging your customer base in 140 characters or less? Or does Twitter leave you as confounded as my first sentence? Sorry bout that by the way…

Twitter is a free online forum that has almost 100 million users—which means you should be taking advantage of it if you’re not tweeting already. Even better, Kermit Pattison from The New York Times recently introduced his small business tips for using Twitter—including 11 prime examples of large-middle-and small businesses that are commendably taking advantage of Twitter and all it has to offer.

My advice, check out Pattison’s list—it includes the likes of large corporations like Rubbermaid, UPS and my favorite shoe king Zappos, as well as mid to smaller companies like Naked Pizza and Kiss My Bundt what the heck wouldn’t you?—for some 140-character examples of engaging tweeting.