In yesterday’s post I shared the first 3 of 7 Personal Branding Laws for Marketers. Just to recap, they were:

1. The Law of Specialization
2. The Law of Leadership
3. The Law of Personality

Today, let’s talk about the remaining 4 Laws:

4. Law of Distinctiveness

Do what others don’t do. Often it’s the little things that make you stand out. The team at MFX Partners sent one of our clients cupcakes with their product crafted out of icing on the top, just for fun. Our client loved them! They felt great, we felt great.

Most people just do their jobs and deliver what ’s expected and think that’s good enough. It’s easy to forget that a little surprise and delight goes a long way. You will matter more and build a desirable personal brand if you do the little things that most don’t do.

Ask yourself: What isn’t anyone doing in your field or industry (or company)? It might be a little crazy, but it would ensure you stand out (while maintaining your integrity of course)?

5. Law of Visibility

You will matter more if you are highly visible and part of key conversations where you can share your point of view. If you hide out and hold back you will fade into the background. You can increase your visibility within an organization by taking on high profile projects or volunteering on teams or boards.

Ask yourself: What single thing could you do on a regular basis to become more visible?

6. Law of Congruency

People prefer those they know, like and trust. If you say one thing and do another you lose the trust of those around you. If you put on a false persona to impress people; they will question your integrity and consciously avoid you.

Ask yourself: Are you putting on a false mask or creating doubt about your integrity? What changes do you need to make to be more authentic?

7. Law of Persistence

Most people give up too soon and fail to make the impact they could have made if they had just stuck with it. Assuming that others have bought into the direction you are headed and your direction makes good sense, if you stick with the plan and build a reputation of being someone that gets things done you will build a solid personal brand.

Ask yourself: What project do you need to add extra energy to in order to push it forward and complete it?

Everyday you are building your personal brand. If you live by the 7 Laws you will be respected, well-regarded and truly unstoppable.