Have you ever heard of Brian Solis and his Social Marketing Compass?

I hadn’t either, well, until earlier today when I attended a social media lunch and learn at Waterloo’s Accelerator Centre. Today’s speaker, Melissa Schenk from MS2 Productions, introduced us to the compass as we explored effective ways that businesses are leveraging social media outlets (Facebook, Twitter, LinkedIn) to connect with customers, peers and influencers, and how some have successfully made their customers true “brand ambassadors” of their company and it’s products and services through social media and viral marketing.

Solis is recognized as a leading-thinker when it comes to new media, and his compass serves as a true physical indicator that companies should consult as they define their social media strategy. Check it out using the link above and use the Social Marketing Compass to establish a solid social media direction for your company.