Putting Global Costs in Graphic PerspectiveThis service sets the foundation for all marketing activities and beyond. If you have a strategy in place we will help you execute it with precision. If you don’t, that’s where we start.
Canlyte – Claiming the “Sage”
Canlyte is Canada’s largest lighting products manufacturer and marketer. Our challenge was moving a holding company with previously little brand value, towards becoming a corporate brand with meaning, while also clearly positioning six loosely defined product brands under the Canlyte banner.
Innovative Steam Technologies (IST) – Brand revamp
IST engineers’ steam generators convert gas turbine waste exhaust heat into steam. The value offered by their unique power-enhancing product for a segment of the electrical energy producer industry is only truly understood by a limited number of power plant operators. Their value proposition was not clear enough.
Intelligent Mechatronic Systems (IMS) – iLane™
iLane is a revolutionary technology product that reads smartphone messages to you out loud, while you drive. MFX Partners was hired by Waterloo-based technology company IMS, to create a complete branding solution for the iLane product launch. We facilitated focus groups with prospective end-users to craft a brand positioning strategy.
Empire Communications Inc. (ECI) – Elevating ECI
Empire Communications Inc. (ECI) is the premier provider of custom-tailored unified business communications solutions. We led ECI through our Brand Elevation process which resulted in redefining their category, crafting a new selling story and tagline for the organization and more.
