Launching a new product, technology or company? Just merged or acquired a company? You will need a visual identity.
evoSmart
EvoSmart is Canlyte-Philips’ new line of intelligent lighting technologies. MFX Partners designed them the modular evoSmart brand identity (seen here in its HID form). Simple and fresh, the connection between the evo and Smart explains Canlyte’s mandate to evolve technologies in a smarter, greener method.
Innovative Steam Technologies (IST)
A moderate refresh of the company’s existing logo brings a contemporary feel to the image while preserving any recognition that the old logo had achieved.
iLane™
iLane is a new technology device that partners with your BlackBerry. Its key feature is that it reads your email aloud while you drive and allows you to verbally respond. MFX Partners designed the complete identity and messaging for the product including a striking logo and symbol that portrays a premium priced product and merges the ideas of conversation (quotation marks) and the road into an unforgettable symbol.
Philips—Canlyte
Philips is a multi-billion dollar, global conglomerate that recently bought Canlyte – Canada’s largest group of lighting companies. MFX Partners was asked to develop guidelines to identify Canlyte and its brands as Philips’ companies on all literature and promotional materials.